Approach

EconoWin is active in four working areas:

  • addressing societal and cultural stereotypes within the area of ‘women and work’ through the  ANA HUNNA initiative,
  • promoting female talent through female mentoring, professional orientation and career guidance,
  • professionalizing the management of gender diversity in the private sector,
  • integrating women from rural areas into the labour market and upscaling their products.

Choose a working area below or read on for more details:


EconoWin’s key success consists of regional knowledge exchange ensuring the quality and excellence of its work, facilitating learning processes at the national and regional level, building synergies and also enhancing the approaches and their application.


ANA HUNNA

Building on its six years’ experience on the topic of “women and work”, ANA HUNNA has developed innovative tools to better integrate women into the labour market, for example, producing films in the four countries on this topic which address both men and women. These films have initiated open discourse on how to foster women’s active participation in society and the economy. Additionally, through the approach of mentoring at the university level, ANA HUNNA promotes young women’s potential to develop their personal and professional capacities and ease their transition into the labour market.

ANA HUNNA’s tremendous success in reaching thousands of people in the MENA region has established the basis to establish an independent organization sustaining the organisation’s innovative products and ideas beyond 2018.

Learn more about ANA HUNNA


Female Mentoring  – promoting female talent

Professional Orientation is key to promoting female talent. In collaboration with carefully selected companies and universities, EconoWin is working on four different mentoring activities. Female mentoring allows women to receive first-hand know-how, tailored to their specific needs and their current situation. Mentoring opens up structures and helps the mentee to reach professional and personal development goals more quickly and with greater success.

Learn more about Female Mentoring


Gender Diversity Management

Gender Diversity Management (GDM) constitutes a human resource policy promoting the economic integration and retention of women within professional life. The professional management of Gender Diversity is seen more and more as a business case.  Greater integration of women and gender equality within the workforce leads to the increased competitiveness of companies.

EconoWin cooperates with twenty forerunner companies  and four business associations in implementing Gender Diversity projects to win, keep and promote female talent in Egypt, Jordan, Morocco and Tunisia. By connecting all stakeholders at the regional level, EconoWin creates a lobby furthering knowledge exchange as a means of fostering the economic integration of women.

The programme’s highlight is the GD Circulator, a global knowledge exchange platform engaging German and European companies such as Commerzbank, Thyssenkrupp or Ahold-Delhaize in a hands-on exchange with counterparts from the MENA region, referred to as “Peers”. 2017 sees the German Commerzbank hosting the first GDM conference in Berlin connecting Europe and MENA as part of the GD Circulator.

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Gender Sensitive Value Chains Analysis

Agriculture is one of the most important income generating sectors for women. However, they often work in informal and low wage jobs with no opportunity to increase their income or strengthen their market position. EconoWin, working jointly with Oxfam, developed an approach to improving women’s income and economic situation. The analysis combining a gender focus with the entire value chain,  reveals where there exists the potential of better integrating women at all steps of the value chain, by the reducing their production costs,  improving their access to market and enhancing the quality of their products. This, in turn, increases women’s financial security and status within their communities. Through close cooperation with the Jordanian government, the approach is being further applied in very remote areas.

Learn more about Gender Sensitive Value Chain Analysis