Gender Diversity Projects

EconoWin’s Gender Diversity Management programme works with companies in the MENA region to promote gender sensitive workplace practices.  Click the company logos below to explore details of our activities.




The BMCI Group, a branch of the banking group BNP Paribas in Morocco, was selected as one of the winners of the competition based on its initiative, “Career advancement of female employees in BMCI Group, the winning bet”. The objective is to increase the percentage of women in strategic high-level positions in the company by 2015



Vermeg a leading provider of software solutions has been selected by EconoWin as the winner of the competition based on its initiative entitled “LIFE BALANCE”. The main objective of the initiative is to retain women when they become more involved in their family life and support women and men employees to conciliate between their work challenge and family life, ie: child care services, food support.



Vodafone Egypt has grown over the years to become the leading mobile operator in Egypt. Now they also want to become the leader in Gender Diversity Management in Egypt and beyond. Vodafone aims to retain its existing female employees as well as help them with furthering their careers.



Folly Fashion (Marwa), a young and fast growing Moroccan fast-fashion company, won the competition based on its initiative to recruit and retain female factory workers and sales representatives. The company wishes to foster employee loyalty and commitment.



Umniah Mobile Company, the winning project specialising in Telecommunications, aims to organise an after school program for female employees’ children. The program provides meals, activities and a follow up of school homework. This will enable women to find a balance between home and work.

Dar Alomran


Dar Al-Omran, an Architecture and Engineering consultancy firm was selected as a winner of the competition based on its initiative entitled, “Develop Flexible Working Hours for Female Employees in the Workplace”. Dar Al-Omran wants to retain its female workforce through measures such as flexible working hours.

Amen Bank


Amen Bank won the competition based on its initiative entitled, “Reinforcement of female presence in the company and particularly in activities related to banking transactions of sales point network”. It aims to hire a greater number of women while assuring their career advancement.

Landmark Hotel and Conference Center


Landmark Hotel and Conference Center – Amman is the only five star hotel that is owned and operated by Jordanians.  The title of its initiative is: “A Jordanian Hotel Needs Jordanian Women”, and indeed its focus is on recruiting local women to build on the number of female Jordanian workers in all its departments in line with its mission to recruit, develop and retain local employees.

Crowne Plaza Jordan Dead Sea Resort & Spa


Crowne Plaza Jordan Dead Sea Resort & Spa is part of the InterContinental Hotels Group (IHG), which is a global organization registered in England and Wales. The title of Crowne Plaza’s initiative is: “More Women Onboard at IHG Dead Sea Hotels”. The hotel’s GDM focus is on recruiting more women in order to reduce the gender gap amongst its employees, through raising awareness on the nature of work in the hotel sector in Jordan and providing training opportunities.