Project Basics

EconoWin supports the economic integration of women inhabiting rural areas in Egypt, Jordan, Morocco and Tunisia. Through the implementation of Gender Sensitive Value Chain (GSVC) projects, EconoWin both strengthens the competitiveness and performance of value chain players and enhances the economic situation of women. Click a topic below or read on to learn more:


Why Implement Gender Sensitive Value Chain Analysis in MENA?

Many women in the region work in the informal employment sector and are, therefore, not regarded as formal participants in labor markets. Women’s work often goes unrecognized and is poorly paid. However, several studies at both the regional (MENA) and global level prove that economic growth would increase if the gender gap in labor market participation were to narrow. Women are usually involved at a value chain’s invisible lower echelons and work in less skilled, low wage jobs that offer few opportunities for increasing income and strengthening their market position. Regarding their situation, the importance of greater future female integration at every value chain stage is crucial in order for women to gain ownership and become active in promoting economic growth in the Middle East and North Africa.

In 2012, EconoWin, in collaboration with Oxfam Québec, developed a unique approach adopting a gender-based approach to value chain analysis. Between 2012 and 2013, GSVC projects were implemented in cooperation with both public and private local partners, alongside numerous stakeholders taking on projects and carrying these out on the ground.


The seven pilot projects included:

  • Dry Fig Production in Chefchaouen and Ouazzane Provinces /Morocco (Moroccan Association for the Promotion of Small Enterprises (AMAPPE)
  • Textile Production from Organically Grown Cotton in Sharquiyah/Egypt (SEKEM / NatureTex)
  • Dairy Products in Jerash/Jordan (Microfund for Women, Royal Scientific Society)
  • Myrtle Oil Products in Ain Drahem/Tunisia – Tbainia (Tunisian Association for Leadership, Self-development and Solidarity (ATLAS)
  • Bottled and pickled products in Ajloun/Jordan (the Jordan River Foundation (JRF) and IRADA Foundation)
  • Dog Rose in Zaghouan/Tunisia (APEZ – Association pour la Promotion de l’Eglantier de Zaghouan)
  • Prickly pears in Sidi Ifni/Morocco (AIDES – Association Internationale pour le Développement Economique et Social)

The pilot projects showed that EconoWin’s GSVC approach has great potential to make a difference to the economic and social development of value chain players and their region. The approach is now being disseminated through the work of other development actors.