EconoWin works with local partner organizations, governmental and non-governmental entities in Egypt, Jordan, Morocco and Tunisia on the improvement of the economic situation and livelihoods of women in rural areas.

The analysis focuses on women in agricultural sector value chains where the percentage of women is very high, although they mainly occupy a position at the bottom. With each step in the value chain, the value of the produced product increases. This means the higher the product value, the lower the chance that women are involved and benefiting from it.

Model of a value chain:

Why apply a gender lens?

Looking through a gender lens at value chains provides deeper insight into the production process role of women, about their power and their position in value chains as well as their access to and control over resources and services.
The aim is to identify key factors improving women’s contribution to the economy as a means of increasing overall economic productivity and competitiveness.

Focus of the approach

The GSVC approach works on two levels. First, it promotes the competitiveness of value chains and at the same time, aims to improve the economic situation and empowerment of women as relevant economic players within the chain. Second, it supports employment promotion and entrepreneurial upgrading potential for women in the value chain, thereby boosting the respective economic subsectors to which it has been applied. The overall goal is to improve the economic and social situation of rural women. The result is a triple benefit: economic empowerment, poverty reduction and rural development.

The approach aims at…

  • upgrading women’s work and making it visible,
  • improving women’s access to resources
  • involving representatives from individual producers, cooperatives, companies and public entities across hierarchies
  • involving policy makers at the administrative level to facilitate systemic change
  • implementing short-term initiatives achieving concrete results
  • achieving sustainability through longer and more strategic interventions based on the success of short-term initiatives